Allentown Central Catholic High School selected The Factory Advertising to assist with their media planning efforts. The objective was to increase enrollment for the incoming Freshman class while maintaining enrollment numbers in the upper grades. While that was the core focus, we were also tasked with building awareness of the qualities and benefits of a Catholic education. The messages were created internally with the focus on what a Catholic education means to a students success. Our target geography includes Lehigh County with specific communities within. Our challenge was to maximize the investment to reach as broad of an audience as possible while focusing on students within the 6th-10th grades and to their parents! Keep your eyes open as you travel Lehigh County for our outdoor creative.