About Us

The New Valley Preferred Cycling Center Website

The Frack family has been in the advertising world since 1931 when Ed’s grandfather founded Frack Electric Signs. That business changed its name a number of times over the years, most recently to Signs by Frack. The business is still around today. The business survived throughout the years — in good and bad economic conditions — because of their dedication to providing a superior product, outstanding service and their understanding that without a happy, satisfied, and successful customer, their business will fail. Their goal remains the same: never to give a customer a reason to go to a competitor!

That focus is what drives The Factory Advertising!

Founded in 2005 by Ed Frack, a Lehigh Valley advertising veteran with more than 30 years in the business where we have provided strategic media and advertising solutions to literally hundreds of advertisers – local, regional, national and international consumer and business-to-business clients.

Regardless of their goals: build the brand, increase awareness, sell a product or service – our way of assisting our clients is grounded in a consistent and strategic philosophy.

We take the time to understand our clients’ business goals. We also discuss plans for determining success of a campaign. We don’t just recommend the latest trend because it’s what everyone else is doing. We come up with the most effective strategies for each particular goal.

They Light Up The Factory

Ed Frack: Ed has more than 30 years of experience in marketing and advertising, account service, strategic planning and media management. Recent accounts include Tobacco Free NE, Burn Prevention Foundation, Olympus America, Kutztown University, and Stanley Vidmar. Over the years, Ed focuses on providing strategic direction and guidance to his clients, listening to their needs and partnering with them to take their marketing and advertising activities to new levels — expanding business and attracting new customers.

Kathryn Armstrong: Kathryn has over 20 years of experience in traditional and interactive marketing and advertising. Most recently, she developed and launched the social media strategy for Lehigh Valley Health Network as well as aiding in the redesign of LVHN.org. Kathryn’s experience includes acting as creative director for Rodale’s sports publication marketing, developing premium-driven promotions for Rodale books and magazines, managing public relations for a large dog rescue group, and designing both books and magazines.